Google's Internet Business Model Term Paper Example | Topics and Well Written Essays - 1000 words

Google's Internet Business Model - Term Paper Example Google is presently touted as the "world's best search engine" ("Company Profile"). They pioneered the use of text-based ads with a search engine that has a clean, spartan layout. The creators also devised a system of page ranking that assesses a site's value on the premise that the number of sites pointing to a particular page is an indicator of its importance. This system, coupled with a match to a searcher's text query can give out the most relevant and accurate results. Their innovative take on the search engine is the foundation of their success, and they have branched out to offer a wide array of services. Google's content-based advertising scheme results in a service that accurately zeroes in the appropriate market. This produces a " higher than the industry average " ("Company Overview") click-through rate for their text ads compared to traditional forms of Internet advertising (banners, animation, e-mail, etc.). Their philosophy regarding advertising includes the precept that one "can make money without doing evil" ("Corporate Information"). They maintain that the ads on their results pages can actually "provide useful information" ("Corporate Information") and are only shown on the basis of relevance to the person's query. The company also adopts an unconventional approach to its business model. Instead of promoting their company as a brand, like what their competitors do, their focus is in enhancing the technology of their primary service-that is a faster, easy to use, and effective search engine. Their initial popularity is owed more to word-of-mouth, rather than to marketing and brand promotion. This has enabled them to tap into greater revenue-generating services such as AdWords and AdSense ("Corporate Information").Google proclaims that its company's mission is to provide a superior search engine "organizing the world's information and making it universally accessible and useful" ("Company Profile"). It also projects a relaxed corporate atmosphere which is elucidated by their philosophies such as "work should be challenging and the challenge should be fun" or "you can be serious without a suit" ("Corporate Information").  Ã‚  

Final research paper Example | Topics and Well Written Essays - 1750 words

Final - Research Paper Example With such an increased connectivity, there has been a concern surrounding the effects of the internet on the society. It is unfortunate that in the recent past, the internet has been perceived to cause a multiple of negative effects. Such a negative perception of the internet as causing only negative effects is not justified and only serves to hinder the recognition that the internet has significant benefits. One of the outstanding benefits of the internet is the fact that it offers a broader platform of socialization irrespective of physical distance. Human beings are social and will utilize every available opportunity for socialization. The internet has brought forth the development of social media such as Facebook, Twitter and Badoo. These social networking sites have introduced a new virtual platform for socialization. They have increased the global connectivity since people from different regions are constantly in conduct regardless of physical distance. Social networking sites which have been made possible by the availability of the internet have opened up new avenues for people from different regions to connect and interact without any form of limitations. It is evident that, the internet has brought about an increased connectivity of people, especially family, friends and partners who are separated by physical distance. Such people can still communicate and remain in contact via social networking sites. This is proven by statistics from Facebook, which is one of the popular social networking sites. Currently, the site has over 800 million users from all over the globe. This means that, these individuals can constantly stay in touch as long as they have an internet connection. They are able to interact and develop relationships online. Their connectivity and social conduct can occur anywhere and at any given time. Moreover, Skype has also proved to be an additional site that increases social